Coffee consumption is on the rise. According to a National Coffee Association study conducted in 2011, coffee consumption is up 9% from 2010 among 18-24 year olds and 10% among adults age 25-39 year olds. The increases place coffee consumption in these two demographics between 40-55%. That’s correct, over half of adults between 18-39 are drinking coffee every single day!
Now that's a whole lot of coffee.